Week 9 EOC: creative content

My plan is to script, record and edit a radio commercial using a character in the voice of Phineas. I'm hoping for a old time confidant man talking about how great the product is simply because he his awesome. This would be similar to the worlds most interesting man commercials for Dos Equis.  The music i will search royalty free just for the right sound but im not hearing what it should be yet. I know i was to use a Neumann U87 for the dialog going through the Avalon 737 tube pre amp. This will supply me with one of the best sounds you can get in dialog. I maight also record with the Electro Voice RE20, because it is industry standard for radio voices. The commercial itself will be mostly an unbelievable tale that end with a simple pitch to consumers.

The Adventure: EOC

Phinneas was now traveling through the middle east on his balloon.  He landed in Doha, the capital city in the country of Qatar.  Phinneas was tired from his journey, he needed food, drink and rest.  He found himself at a small cafe on the street, where a beautiful woman came over and sat with him.  He could see her big brown eyes where starring nowhere accept as him.  She said her name was Anja, which meant beauty. Anja told Phinneas how much she loved music and wished Phinneas could play her a love song.  Phinneas, who had his guitar with him, did not have a pick to play with. Anja looked down with a sadness. Quickly, Phinneas looked around the cafe and saw some baked pita bread. He went over and snapped of a piece in the shape of a pick. He then played the most beautiful song Anja ever heard. Afterwards, Phinneas decided to call the small bread chip,  Qatar Picks. The two shared the snack and left the cafe. The rest is up to your imagination. 

Week 5 EOC: differences and similarites of B2B and B2C marketing

Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm. (
B2B versus Consumer Marketing) I want to start with the similarities of B2B and B2C marketing. Each type of marketing has gernerally the same goals. They attempt to successfully match product or service with the needs of their target market. They set pricing for products and services to create a gain over competetors while keeping with the market expectation. Companies also attempt to communicate effectively with their costumers as to maintain loyalty and value. business-to-business marketers keep a customer’s sales and create customer value by meeting current needs and by partnering with customers to help them solve their problems. (Marketing: An Introduction) Some of the difference between both off these different types of marketing are; The volume. Volume of sales to an individual client whether it be consumer or company differ greatly. A sale to a company could generate from the thousands to the millions of dollars in revenue, where as the sale to a single consumer would be generally under $100 dollars. Another major difference is the customer service and field reps that are put out by B2B marketing. I've never seen a company rep show up at my house to see if everything was going good and if there was anything i needed to make my product better or update to the "new model." consumers do gain new information about products but not face to face, it is definitely less personable.

Week 4 EOC: new phone app

Every time i watch a video that someone recorded on their phone, especially one from a concert, I cringe because the audio is terrible. Of course its terrible because i was recorded on a tiny little microphone that has never been updated.  When was the last time you saw new microphone technology go into your droid or iPhone, huh? You never hear it because they don't do it. All the talk is about the new camera and what it can do. Ok, so there was my rant and now for my app to solve this problem.  You cant fix the microphone that was installed by the manufacturer but we can change audio as it records. This new app will do two main "fixes." the first will be to atennuate the high levels down by -15dB this takes away the ear punching concert sound that sounds so cracked when recorded on a tiny mic. The second step is to get the mix sound that you are actually hearing while recording video and getting the same results when played back. This is done via an algorithm written into the app that will adjust for the bias of the microphones pick-up across the spectral range. Basically it will notch out frequencies and boost the lower mids to bring back what you thought was lost recording into such a tiny mic. I looked through the internet for an app like this already out there, and there is none. The closest thing i saw was an in-ear company that will pad loud noises down to a normal level but leave in the quality of the sound being heard without the plugs.

Week 3 EOC: My Demographics

I am technically a millennial, but with such a wide age range for millennials, there are not too many similarities with the younger millennials except for our ability to work with the growing technology and be very user integrated into the abilities of software.  Everything else, I feel is just not me at all. I'm almost 30 and have been thrown in with kids still in their teens. I believe that I align mostly with the Gen Xers. What i have started to see through research is that millennials are being split up into two groups. Now they have older millennials and younger millennials, also a side by side shows older millennials almost identical with gen X. I guess they don't want to give up the label.

Week 3 EOC: Making money for good

In 2012, Google, a for profit company, made $10.8 Billion in pretax revenue. Google gave almost 10% of that to charitable donations. More specifically Google donated "$144,606,000 (cash) / $1,000,000,000 (products) share of 2011 pre-tax profits donated in 2012: 9.3%." - (Forbes.com) Donating as a company can have very potential upswings to more revenue. Donating to worthy causes can benefit the givers as much as the receivers. When it’s done strategically, charitable giving is good for business — and we’re not just talking about potential tax deductions.(Quickbooks.com) Is it doing good for you, them, or both? either way its still helping those in need.

Week 2 EOC: Boston Consulting Group - Video Games

With market shares for gaming console being extremely competitive, the "console wars" was only limited to two separate consoles. These consoles were Microsoft's Xbox One and Sony's Playstation 4. However, these wars were competing for the majority of only 50% of the entire market. The majority share holder in the market is Nintendo. Most people would not think so at a glance but, Nintendo currently has four consoles in the current market. Nintendo is a cash cow, with Microsoft and Sony competing at dogs. "Cash cows are low-growth, high-share businesses or products. These established and successful SBUs need less investment to hold their market share. Thus, they produce a lot of cash that the company uses to pay its bills and to support other SBUs that need investment." - Marketing: An Introduction. Nintendo seems to have a smart business model by marketing consoles in different formats that do not directly compete with themselves but only with other game and console makers.

Week 1 EOC: Great Customer Experience

The best customer service I ever received was from an online company called Sgt. Grit. This is a military memorabilia company, specializing in Marine Corps gear. In Oct 2013, I purchased an NCO sword for a friend of mine. I was told that the order would take longer than expected do to the personalization of the sword and that it was close to the Marine Corps birthday and they where become backlogged. I recieved the NCO ahead of schedule and was very impressed that it came in 5 days early.  When i looked at the sword, I realized it was not the one I had ordered but someone else's personalized sword.  I contacted Sgt. Grit, they paid for the shipping back to them, gave me a $50 store credit and upgraded my shipping for free.  Two weeks later, i still had not received the sword I ordered. I again contacted the company. They were very apologetic, and gave my a complete refund on the sword, another $50 store credit and shipped the sword overnight to my house. They were insistant on trying to right a wrong and keep their customers.

Week 1 EOC: My voice

I'm a live sound engineer, with a passion for all things audio. I have been working professionally in live sound for over two years and averaging around two shows every week. That is over 200 shows under my belt, professionally.  Besides working as a front of house (FOH) engineer, I have also worked as an audio consultant, videographer, and director for musicians that want to create promo or music videos. In the future, I hope to make the move into post-production sound so i can explore my real passion of being a sound designer for motion pictures. The road is long but I'm in it for the long haul.