Pitch: Final Project

Phinneas Foods “Qatar Picks” A triangular shaped baked pita bread snack. Lightly salted and seasoned for the sweet and savory flavor from the middle east. "the statements and promises that someone makes in an attempt to persuade someone else to buy something"   (http://www.macmillandictionary.com/us/dictionary/american/sales-pitch) The Pitch - “A versatile snack, for a versatile you.” https://soundcloud.com/mike-dupuis/phinneas-food-commercial

Target Market Strategy: Final Project

My target marketing strategy is broken into two areas. The first area is in business to business, where most of our drive will be in.  The second area is business to consumer. This area is just as important because the consumer is what helps gain market share, and gain brand and customer loyalty. “The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.” (Marketing An Introduction, Gary Armstrong, pg. 53)  Our first area, business to business, the strategy is using direct mail, email and face to face vendors to build a rapport with these clients, our main clients being bars and restaurants. These are the businesses that will be selling to the consumer directly. Building this relationship is vital to selling our product. “The selection of potential customers to whom a business wishes to sell products or services. The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment. (businessdictionary.com/) The next area, business to consumer, the strategy there is to keep the customer engaged with the company.  Current research shows that the millennial age group, the ones that are now old enough to drink, do not respond well to direct mail or telephone contact.   Our strategy will be to keep them engaged through social media. Facebook, Instagram, and Twitter being the main social outlets, will be our focus on obtaining and maintaining our customer base.

SWOT analysis: Final Project

The SWOT analysis is how we can figure out what we have to work with and how we can go about completing our objectives.  We need to see what are advantages and disadvantages there are.  “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Marketing An Introduction, Gary Armstrong, pg. 55)  Here is what we have so far.  For our strengths; we are original, different type of snack food from chips and pretzels, we have technology and the same distribution opportunities as our competitors.  Our weaknesses include weak branding, as we do not have any hold in the market for our new snack food. We also have no customer retention, yet. Our Opportunities are the increase in technology, providing a new product, and the current economical increase.  Our threats are our competition, that has big branding and big market shares. Another threat is our competitors also have the same technology that we have access to, and they also have customer relationships. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing An Introduction, Gary Armstrong, pg. 56) Moving forward with this information lets us know where we are both internally and externally. Now we can continue with our marketing mix and grab a piece of the pie.

Objectives: Final Project

Looking at my objectives, I will need to focus first on the product quality and cost of production.  This is strictly a business objective that needs to be meet without letting the production costs bury the company in debt.  The next objective to tackle is the product price. This objective needs to be met in a way that is relatively in-expensive to the consumer but is also profitable enough for the company to cover the overhead of production, distribution, and sales costs, while still gaining net revenue. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.” (Marketing An Introduction, Gary Armstrong, pg. 43)  The last objective I will focus on is my marketing objective, which is gaining a bigger market share relative to our company’s competition.  “Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives.” (Marketing An Introduction, Gary Armstrong, pg. 43)  Each of these three objectives is the bedrock to the company’s mission statement.  In order to meet these objectives we have find out where we stand as far as competition, current market , in both size and pricing.  Next step is to evaluate the company’s strengths and weaknesses.

Business Mission Stament: Final Project

When thinking about my mission statement, I look for something simple that can includes obtainable objectives and is profitable. My mission statement needs satisfy my company, product and make it commercially successful to my consumer market.  “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment.” (Marketing An Introduction, Gary Armstrong, pg. 39)  My mission statement is “To provide a quality product and a quality price to our consumers and gaining in markets shares.  To maintain a healthy relationship with our commercial partners and the public.”  “The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing An Introduction, Gary Armstrong, pg. 41)  From this statement I can breakdown each objective and begin a solid marketing plan that will help me in meeting this goal as well as hopefully exceeding each objective.  The three things I need to focus on the most would be, product quality, product price, and market share.

Week 5 EOC: differences and similarites of B2B and B2C marketing

Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm. (
B2B versus Consumer Marketing) I want to start with the similarities of B2B and B2C marketing. Each type of marketing has gernerally the same goals. They attempt to successfully match product or service with the needs of their target market. They set pricing for products and services to create a gain over competetors while keeping with the market expectation. Companies also attempt to communicate effectively with their costumers as to maintain loyalty and value. business-to-business marketers keep a customer’s sales and create customer value by meeting current needs and by partnering with customers to help them solve their problems. (Marketing: An Introduction) Some of the difference between both off these different types of marketing are; The volume. Volume of sales to an individual client whether it be consumer or company differ greatly. A sale to a company could generate from the thousands to the millions of dollars in revenue, where as the sale to a single consumer would be generally under $100 dollars. Another major difference is the customer service and field reps that are put out by B2B marketing. I've never seen a company rep show up at my house to see if everything was going good and if there was anything i needed to make my product better or update to the "new model." consumers do gain new information about products but not face to face, it is definitely less personable.

Week 4 EOC: new phone app

Every time i watch a video that someone recorded on their phone, especially one from a concert, I cringe because the audio is terrible. Of course its terrible because i was recorded on a tiny little microphone that has never been updated.  When was the last time you saw new microphone technology go into your droid or iPhone, huh? You never hear it because they don't do it. All the talk is about the new camera and what it can do. Ok, so there was my rant and now for my app to solve this problem.  You cant fix the microphone that was installed by the manufacturer but we can change audio as it records. This new app will do two main "fixes." the first will be to atennuate the high levels down by -15dB this takes away the ear punching concert sound that sounds so cracked when recorded on a tiny mic. The second step is to get the mix sound that you are actually hearing while recording video and getting the same results when played back. This is done via an algorithm written into the app that will adjust for the bias of the microphones pick-up across the spectral range. Basically it will notch out frequencies and boost the lower mids to bring back what you thought was lost recording into such a tiny mic. I looked through the internet for an app like this already out there, and there is none. The closest thing i saw was an in-ear company that will pad loud noises down to a normal level but leave in the quality of the sound being heard without the plugs.