Week 3 EOC: Making money for good

In 2012, Google, a for profit company, made $10.8 Billion in pretax revenue. Google gave almost 10% of that to charitable donations. More specifically Google donated "$144,606,000 (cash) / $1,000,000,000 (products) share of 2011 pre-tax profits donated in 2012: 9.3%." - (Forbes.com) Donating as a company can have very potential upswings to more revenue. Donating to worthy causes can benefit the givers as much as the receivers. When it’s done strategically, charitable giving is good for business — and we’re not just talking about potential tax deductions.(Quickbooks.com) Is it doing good for you, them, or both? either way its still helping those in need.