Week 9 EOC: creative content

My plan is to script, record and edit a radio commercial using a character in the voice of Phineas. I'm hoping for a old time confidant man talking about how great the product is simply because he his awesome. This would be similar to the worlds most interesting man commercials for Dos Equis.  The music i will search royalty free just for the right sound but im not hearing what it should be yet. I know i was to use a Neumann U87 for the dialog going through the Avalon 737 tube pre amp. This will supply me with one of the best sounds you can get in dialog. I maight also record with the Electro Voice RE20, because it is industry standard for radio voices. The commercial itself will be mostly an unbelievable tale that end with a simple pitch to consumers.

The Adventure: EOC

Phinneas was now traveling through the middle east on his balloon.  He landed in Doha, the capital city in the country of Qatar.  Phinneas was tired from his journey, he needed food, drink and rest.  He found himself at a small cafe on the street, where a beautiful woman came over and sat with him.  He could see her big brown eyes where starring nowhere accept as him.  She said her name was Anja, which meant beauty. Anja told Phinneas how much she loved music and wished Phinneas could play her a love song.  Phinneas, who had his guitar with him, did not have a pick to play with. Anja looked down with a sadness. Quickly, Phinneas looked around the cafe and saw some baked pita bread. He went over and snapped of a piece in the shape of a pick. He then played the most beautiful song Anja ever heard. Afterwards, Phinneas decided to call the small bread chip,  Qatar Picks. The two shared the snack and left the cafe. The rest is up to your imagination. 

Implementation Evaluation Control: Final Project

Now we have our plan need to move forward implementing it. This is the step where we know what we need to do, now we need to go do it. Implementation first starts with production of the product.   “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” (Marketing An Introduction, Gary Armstrong, pg. 57)  Our next step is to get our vendors our to potential clients, make business contacts and create accounts.  We need a promotional push to consumers via social media to inform them of the new product. “Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing An Introduction, Gary Armstrong, pg. 57) Now that we have our account and an informed consumer, we need to ship and sell our product. This process of implementation will continue and get larger and large as our demand and market share increases.

Price: Final Project

Pricing is one of the hardest things to set. It needs to cover our production, distribution, and operation costs, while still gaining our company a profit. Most business to consumer pricing for our competitors is anywhere from .50 cents to upward of $1.50. We also have to take into account this is a mark up for retailer profit. “Price is the amount of money customers must pay to obtain the product.” (Marketing An Introduction, Gary Armstrong, pg. 54) I calculate the cost per unit to businesses to be .75 cents to allow for mark up. We can ship in cases of 25 each, bringing our price per case to $18.75. As long as we can sell enough and keep our costs below .50 cents per unit, the company can turn a profit.

Promotion: Final Project

Our next step is to look at promotions. Promoting to our consumers directly is not our biggest opportunity.  The best way to promote is directly to our business clients, such as the bars.  Keeping the good working relationship with them is what directly sells the product to the consumer. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing An Introduction, Gary Armstrong, pg. 54) We can offer free products with large orders, sponsor special events with the bars as well as create signs and “promo gear” (i.e. shirts and hats) to be displayed or given to the consumer.

Distribution: Final Project

When distributing we need to focus on where exactly these product will be sold, how we get them there and keeping that supply chain going. “Place includes company activities that make the product available to target consumers.” (Marketing An Introduction, Gary Armstrong, pg. 54)  We definitely want to focus on bars in our local area, especially those bars without a kitchen. Our distribution costs will remain low while starting local. As the company branches into new locations, our main type of distribution will be trucking, as these snacks can survive a while before they become stale and perish. Trucking is also smart in another way due to the recent and dramatic drop in fuel costs.

Product: Final Project

Our product is baked pita bread chips. They are made in small triangle shaped chips and are called Qatar Picks, a pun on the middle eastern country and music. They are packaged for single serving, individual sale. Our product is not just the snack, but the back-story of the snack and the experience of the food. Our product is a step away from the same potato based chips of our competitors.“Product means the goods-and-services combination the company offers to the target market.” (Marketing An Introduction, Gary Armstrong, pg. 54) We offer this to the consumer through our business clients at a market price with a suggested retail price.