Week 5 EOC: differences and similarites of B2B and B2C marketing

Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm. (
B2B versus Consumer Marketing) I want to start with the similarities of B2B and B2C marketing. Each type of marketing has gernerally the same goals. They attempt to successfully match product or service with the needs of their target market. They set pricing for products and services to create a gain over competetors while keeping with the market expectation. Companies also attempt to communicate effectively with their costumers as to maintain loyalty and value. business-to-business marketers keep a customer’s sales and create customer value by meeting current needs and by partnering with customers to help them solve their problems. (Marketing: An Introduction) Some of the difference between both off these different types of marketing are; The volume. Volume of sales to an individual client whether it be consumer or company differ greatly. A sale to a company could generate from the thousands to the millions of dollars in revenue, where as the sale to a single consumer would be generally under $100 dollars. Another major difference is the customer service and field reps that are put out by B2B marketing. I've never seen a company rep show up at my house to see if everything was going good and if there was anything i needed to make my product better or update to the "new model." consumers do gain new information about products but not face to face, it is definitely less personable.