Promotion: Final Project

Our next step is to look at promotions. Promoting to our consumers directly is not our biggest opportunity.  The best way to promote is directly to our business clients, such as the bars.  Keeping the good working relationship with them is what directly sells the product to the consumer. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing An Introduction, Gary Armstrong, pg. 54) We can offer free products with large orders, sponsor special events with the bars as well as create signs and “promo gear” (i.e. shirts and hats) to be displayed or given to the consumer.