Our product is baked pita bread chips.
They are made in small triangle shaped chips and are called Qatar Picks, a pun on
the middle eastern country and music. They are packaged for single serving,
individual sale. Our product is not just the snack, but the back-story of the
snack and the experience of the food. Our product is a step away from the same
potato based chips of our competitors.“Product means the goods-and-services
combination the company offers to the target market.” (Marketing An Introduction, Gary Armstrong, pg. 54) We
offer this to the consumer through our business clients at a market price with
a suggested retail price.
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