When distributing we need to focus on
where exactly these product will be sold, how we get them there and keeping
that supply chain going. “Place includes company activities
that make the product available to target consumers.” (Marketing An
Introduction, Gary Armstrong, pg. 54) We
definitely want to focus on bars in our local area, especially those bars
without a kitchen. Our distribution costs will remain low while starting local.
As the company branches into new locations, our main type of distribution will
be trucking, as these snacks can survive a while before they become stale and
perish. Trucking is also smart in another way due to the recent and dramatic
drop in fuel costs.
No comments:
Post a Comment