SWOT analysis: Final Project

The SWOT analysis is how we can figure out what we have to work with and how we can go about completing our objectives.  We need to see what are advantages and disadvantages there are.  “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Marketing An Introduction, Gary Armstrong, pg. 55)  Here is what we have so far.  For our strengths; we are original, different type of snack food from chips and pretzels, we have technology and the same distribution opportunities as our competitors.  Our weaknesses include weak branding, as we do not have any hold in the market for our new snack food. We also have no customer retention, yet. Our Opportunities are the increase in technology, providing a new product, and the current economical increase.  Our threats are our competition, that has big branding and big market shares. Another threat is our competitors also have the same technology that we have access to, and they also have customer relationships. “The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities.” (Marketing An Introduction, Gary Armstrong, pg. 56) Moving forward with this information lets us know where we are both internally and externally. Now we can continue with our marketing mix and grab a piece of the pie.