Implementation Evaluation Control: Final Project

Now we have our plan need to move forward implementing it. This is the step where we know what we need to do, now we need to go do it. Implementation first starts with production of the product.   “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” (Marketing An Introduction, Gary Armstrong, pg. 57)  Our next step is to get our vendors our to potential clients, make business contacts and create accounts.  We need a promotional push to consumers via social media to inform them of the new product. “Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing An Introduction, Gary Armstrong, pg. 57) Now that we have our account and an informed consumer, we need to ship and sell our product. This process of implementation will continue and get larger and large as our demand and market share increases.